- Written by Web Design Uganda
These days, it's almost the exact opposite. Even keyword phrases that nobody's searching for can sometimes be difficult to obtain high rankings with unless you really and truly know what you're doing. And even then, those rankings may be here one day and gone the next. The problem is magnified for new businesses and new websites. If your site isn't at least a few years old, your SEO efforts will be less likely to provide the results you want. This is one reason why your website optimization should always be seen as a long-term proposition.